Created by Scott Thrift

847bc4da31e6863e9351bee4e55b8005 original
1,435 backers pledged $284,702.00 on Kickstarter

The 24-hour timepiece beautifully designed to change the way you see your day.

Raised in Kickstarter
$284,702.00 / 1,435 backers
Raised in BackerKit
$56,200.00 / 1,543 backers

Learn About Our Project:

Huffington PostAIGA Eye on Design • WIRED •  Fast Co.TechCrunch  Cool HuntingMy Modern Met • This is Colossal • Design Milk • PSFKMental Floss • FvF • CTV News • CurbedDesign You TrustLost at E Minor High Snobiety • Inhabitat • Design Boom • It's Nice That • Bright_NL • Killahbeez • Gay Star News • Embedded • UberGizmo • Trusted Reviews • StupidDope • Cool Mom Tech

Change the way you see your day


Introducing Today

A 24-hour clock that simplifies the day into a perfect balance of dawn, noon, dusk, and midnight.

The clear, intuitive design of Today takes the edge off of time. 

Using a 24-hour movement engineered and assembled in Germany, Today quietly moves at half the speed of a regular clock, making one full rotation every day.

The result is a timepiece that makes you feel like you have more time.


Two different speeds of life.
Two different speeds of life.


Living with Today stretches your perception of time to make space for all of the things in life that cannot be counted.

Give yourself time

I’ve lived with Today since last summer, and now I wonder how I ever lived without it. Today inspires a sense of renewal, calm, and perhaps most importantly, balance.

Me with an early prototype of Today (underneath my first Kickstarter project, ThePresent), mid-September 2015
Me with an early prototype of Today (underneath my first Kickstarter project, ThePresent), mid-September 2015

Today has helped me regulate my sleep patterns and resonate with the idea that every day is a gift.  

TODAY 5" Desk Clock & 11" Wall Clock
TODAY 5" Desk Clock & 11" Wall Clock

I'm on Kickstarter to share this powerful timepiece with you because I'm confident that living with Today will do the same or something similarly profound for you.

What the press is saying about Today

"Today is a revolutionary gift to the world."  Huffington Post

"See the day in a whole new light."  Techcrunch

"It's a simple but effective perspective shift that can change how you think about your waking hours in a way that makes it seem like you've been magically handed more time."  AIGA - Eye on Design

Design inspiration  

The design of the face tries to capture that feeling of wonder you get when you look out at the clouds passing by from 30,000 ft. My hope is that Today brings the limitless potential you feel up there, down here.

What inspires me.
What inspires me.


The spectrum of time

Today is the spiritual follow-up to my first Kickstarter project, ThePresent, the 365-day clock that reframes your perception of the year.

My first Kickstarter project, ThePresent
My first Kickstarter project, ThePresent

The creative adventure of producing, distributing, and giving talks about ThePresent gradually opened my mind to seeing time as a spectrum.

Think of it this way: on one end of the “spectrum of time” you have the standard clock that reveals every second of every minute of every hour at a glance.

On the opposite end of the spectrum, we find ThePresent.

As a balancing corrective between these two points on the "spectrum of time" is Today, a timepiece that reveals the entire day at a glance.



Your day at a glance.
Your day at a glance.

Let's start Today

I've brought three different styles of prototypes to 90% and I need your support and input to finalize the finishing touches and push this project to completion.

Pictured below are the final prototypes of Today, available in 3 different constructions. 

TODAY - 5" Desk Clock - Bamboo - $88

TODAY - 5" Desk Clock - Bamboo
TODAY - 5" Desk Clock - Bamboo


TODAY - 11" Wall Clock  -  Bamboo - $118

TODAY - 11" Wall Clock - Bamboo (showing 3pm)
TODAY - 11" Wall Clock - Bamboo (showing 3pm)


TODAY - 11"  Steel and Glass Wall Clock - $158 

TODAY - 11" Steel and Glass Wall Clock
TODAY - 11" Steel and Glass Wall Clock

We are also offering ThePresent, my first Kickstarter project, as a reward bundle option.

The bottom 4 rewards to your right contain ThePresent as a bundle option.

Own the Present (you really can, as a reward bundle).
Own the Present (you really can, as a reward bundle).


Today specs


  • Bamboo Desk Clock: 5" in diameter and 1.5" deep.
  • Bamboo Wall Clock: 11" and 1.5" deep. 
  • Steel and Glass Wall Clock: 11” in diameter and 2.25” deep. 
The edge of the bamboo clock is beautifully finished and meets the edge of the clock face precisely
The edge of the bamboo clock is beautifully finished and meets the edge of the clock face precisely


  • Bamboo Desk Clock: 1.0 lbs.
  • Bamboo Wall Clock: 1.4 lbs.
  • Steel and Glass Wall Clock: 2.0 lbs.

Battery life

  • Requires two AA batteries. 
  • Designed to run for a minimum of 3 years.
Today takes regular AA batteries and will last at least 3 years until you need to change them
Today takes regular AA batteries and will last at least 3 years until you need to change them
I've stress tested the supply chain for Today with the same local team of highly skilled craftsmen and women locally in Brooklyn, USA that I worked with to produce thousands of editions of ThePresent.

From a plane.
From a plane.

Making time

Your pledge will fund the final stages of production:

  • Production of all Steel and Glass and Bamboo Clocks in the USA
  • Transporting all components to and from vendors to final assembly
  • Tooling costs for smaller hand to be used in the Desk Clock
  • Tooling costs for branding "Today" into steel battery backplate
  • Perfecting the highest quality print to last for decades
  • Post Kickstarter e-commerce site design and build
  • Engineering and assembly of the movement itself
  • Quality control, fulfillment, handling and shipping
  • Time and small staff to help bring Today to life
  • Packaging design, prototyping, and execution
  • Assembly of the clocks and quality control
  • Kickstarter and Stripe processing fees
  • MOQ for the custom domed glass cover
  • Contingency
My Kickstarter goal is modest. The pricing is structured so that if we hit and go over the goal, we are equipped to deliver the clocks by December 2016. After running two successful campaigns, I am confident that your clocks will be delivered on time and on budget. 

The Today fam.
The Today fam.

Backing this project will give you a front row seat to the finishing touches and full scale production of Today. I love making videos, and I'm excited to document and share the process with you. 

Why make Today?

Today is primarily inspired by living with ThePresent. After raising the initial funding with the help of 837 backers with the first Kickstarter, I've produced and distributed over 3,000 editions of ThePresent. Owners in 48 countries now live with ThePresent.   

Sideview of ThePresent with Bamboo construction.
Sideview of ThePresent with Bamboo construction.
I never imagined myself as someone who introduces new scales of time, but I can't imagine being involved in anything more urgent, meaningful, and rewarding. The way we measure time dictates our behavior and so we deserve access to scales that are more appropriate for the way we live our lives now and far into the future.

I see a world that is less anxious and more grateful about time. A world where time is not an enemy, or money, or something we find new ways to kill. I feel a pull to use technology to positively impact our collective quality of life. 

That view.
That view.

The meditative simplicity of dawn, noon, dusk and midnight was the only way we related to time for tens of thousands of years before modern clocks were popularized during the industrial revolution.

We are well into the information revolution and yet we have not updated the way we measure time.

Nearly everything has changed, except how we measure time. 

We have the chance to change that together, Today.


What people are saying about ThePresent

"It's a beautiful clock that I am proud to have on my wall."

"It helps me find some grounding, or a moment of reflection, a good thought, a deep breath..."

"A subtle reminder to be present throughout the day."

“This is seriously one of my favorite things. Besides the iPhone, I don't think I've ever been impacted this hard by anything I've ever's art.”

"It is a gentle reminder to breathe."

"ThePresent removed the borders, the constraints. It's a ballerina's pirouette, a swan's glide, a wind with no beginning or end."

"It grounds me and shows me where I am in time."

Talking about time.
Talking about time.

What the press is saying about ThePresent

"It’s all about encouraging us to experience time as a natural, contiguous slipstream, instead of something to stress out about having too little (or too much) of in arbitrary chunks." –– Fast Company

"Anti-Anxiety Object, ThePresent is a very special clock." ––  ArtInfo

"One of the most Zen clocks we've seen." –– Coolhunting

"Have you ever felt like time is moving too fast? Do you have trouble being ‘in the moment’ for longer than a few seconds? New York based Scott Thrift is introducing a beautiful annual clock that tells time in seasons." ––Trendland

"ThePresent allows us to reorient our attention, freeing up time for contemplation and enjoyment." –– PSFK
"My Tech Top 10: Scott Thrift"––Apartment Therapy

I was honored that ThePresent was chosen as one of the "Best American Infographics of 2014" by Houghton, Harcourt and Mifflin.


My team 

Scott Thrift: That’s me. Switching to 3rd person...

Before producing human centered timepieces, Thrift was the Co Founder and Creative Director at the award winning Brooklyn based entertainment company, m ss ng p eces. In 2013, m ss ng p eces was included in Creativity Magazine's "Creativity 50,' an annual list that honors the 50 most influential creative figures in entertainment, tech, advertising, publishing and more. In the same year, Thrift was recognized by Good Magazine as one of the GOOD100, an annual list of people on the cutting edge of creative impact. Thrift has spent the past few years building clocks and giving talks on the subjects of time and media at TED@NYC, TEDxStPeterPort, Applied Brilliance, PSFK. 

Back to 1st person...On a personal note, I feel like I am in the right place at the right time most of the time. My work with ThePresent and now Today is the most profound and exciting thing I can imagine doing with my time.

Rux Design: RUX is a NYC-based design studio specializing in product innovation, design, and brand creation. Since its beginning in 2008 RUX has founded 2 companies, partnered with 4 startups, designed 1 mosque, filed over 20 patents, and worked with Unilever, Samsung, Mozilla Firefox, and Pernod Ricard, among others. Its founder Russell Greenberg was an early believer in ThePresent, and he and his team played a critical role in the design and fabrication of the original ThePresent clock. He is happy to continue this strategic partnership and friendship in the creation of Today.

Vann Alexandra: A Manhattan-based creative services agency that gets projects financed through crowdfunding. The company’s founder has been dubbed the “Crowdsourceress.” Clients include Neil Young, Oscar-winning and Emmy-nominated filmmakers, citizen investigative journalist Brown Moses, New York Times bestselling authors, Pentagram designers, and best-selling girl group of all time, TLC.

Vann Alexandra team.
Vann Alexandra team.
Kenneth Bachor
Scott Thrift

Special thanks: 
Hamish Smyth
Julio Monterrey
Jonathan Harris
Russell Greenberg
Eric Epstein 
Cody Ben Lewis
John Benis
Marc Winn
Hudson + Broad
Michael McGregor
Owen Katz
Julio Terra

USA vendors 
Steel Production // Brooklyn, NY 
Custom Glass // Rochester, NY 
Bamboo Production //  Pawling, NY 
Powder coat (Steel) //  Brooklyn, NY 
Prints //  NYC, NY 
Assembly and Fulfillment // Brooklyn, NY

I hope you'll back this project and join me on this creative adventure to change the way we see the day.


Stop living everyday like it's your last.

Start living everyday like it's your first.


Latest Updates from Our Project:

A Decongestant for the Mind
about 1 month ago – Sun, Jun 18, 2017 at 09:08:32 PM

On June 21st, I will begin shipping all of the bamboo clocks in stages. You can see the schedule taking shape towards the bottom of this update. 

Also on June 21st, we will receive 5 of the newest editions of ThePresent and 5 of the First Editions of TODAY in steel and glass for final approval - yes - final - final - final approval. We believe and sincerely hope that we can approve these samples for production. It's like we're all being hiked up the slow side of a roller coaster, wondering together "This has to be the top right? We made it right?".


It's all this pesky "measure seven times before you cut" that requires the most time. The actual production of the components will only take a few days. Assembling the units will only take a couple of weeks.

I'm confident that we made it this time around, because, at this point, honestly, if anything is still a flaw, I'll have to accept it and just let go. Which means that the samples that are arriving this Wednesday truly are the final versions, whether they know it or not. So yes, I hope they are the best possible versions so far.


Now I'd like to introduce a new feature of the latest edition of ThePresent.

64 Seconds


The newest edition of ThePresent includes an indicator lamp. During normal operation, the green LED on the back of the clock, lights up once every 64 seconds. Use it if you like, to confirm that ThePresent is in fact, on.

It's kind of amazing how long one minute can feel with those extra 4 seconds. I made this video so you can see what I mean. Feels like some sort of unintentional mindfulness excercise. I'm not sure why the German engineers made it that way (64seconds) but I feel like it must have something to do with the  8-16-32-64-128 bit language. 

So the running time of this video is 00:01:25. 

  • You will see two blinks in this time. 
  • The first blink is seven seconds into the video. 
  • The LED will blink again within 64 seconds.
  • The music slowly gets louder as the blink approaches.


Shaping up the Shipping Schedule

As it stands now,

every bamboo-based desk and wall clock will be shipped by August 2nd.

Beginning with.......

All of the desk clock versions of TODAY.

  • Shipping................June 21st to July 5th

Followed by all of the desk clock versions of ThePresent. 

  • Shipping................July 5th to July 12th

Followed by all of the Open Faced Wall Clock of ThePresent

  • Shipping................July 20th to July 26th

followed by the Open Faced Wall Clock of TODAY.

  • Shipping................July 26th to August 2nd

Steel and Glass clocks are scheduled to begin shipping shortly thereafter.

A Decongestant for the Mind.


I found this sticker on the thinning 1969 plastic from the Environments album sleeve below. Now that I'm able to see a time coming soon when I'll have everything shipped, I'm looking forward to finding the voice of these timepieces - "A Decongestant for the Mind" isn't a bad start. 

Click the photo to listen to it on YouTube
Click the photo to listen to it on YouTube


some of my favorite things
some of my favorite things


First (and only) picture of T O D A Y with the proper print
First (and only) picture of T O D A Y with the proper print








I know that the Desk Clock version of TODAY is getting a lot of coverage here. I really like it but it's also the only one that 100% photo-ready. I'll be featuring each piece as it comes together, all in due time.

I do hope you are well.

Yes, I used the same song from the video above, below.





I'll check back in on Wednesday evening EST, June 21st. No really, I will - I'll do a quick update of the production ready samples and have some photos of shipping out some boxes!

Scott Thrift

One clock at a time.
2 months ago – Sun, May 21, 2017 at 07:48:06 PM

I've been making clocks non-stop since the last update.


one of the many piles of clock residue
one of the many piles of clock residue


here they are all packed up - 20 to a box
here they are all packed up - 20 to a box


here is 400 of them.
here is 400 of them.

I started with the desk clocks because I had so many to make.

I have a few hundred of the 5" desk clocks left to make, before moving on to the 11" bamboo wall clocks. On Friday, May 19th I did my last pick up of all the remaining bamboo parts in upstate New York. This coming Friday I will finally have all of the 11" prints completed by Duggal.

the prints look sensational
the prints look sensational


There were hundreds of prints with minor errors that I could not accept and had to have redone, so it has taken longer than expected.

On April 25th all of the packaging arrived and is now in my office so no waiting anymore on that. I'm thrilled with the level of quality and hope you will be too.

Russell from RUX filmed this as the container of packaging arrived. It is a silly and slightly boring video but hopefully it gives you a sense of the scale of the project.


TIMING (cool, so, when do we get our rewards?)


The bamboo clocks will be completed before the steel and glass is done. My broad estimate is that I will begin shipping the desk clocks by mid to late June but again, I will no longer stand by any exact dates. You will receive an address request from me and when you do, that guarantees that shipping will begin a week or two later.

Yes, I do have finished packaged clocks but I won't begin shipping until I can deliver all the bamboo inventory to my fulfillment partner at once. Otherwise I am setting myself up for intense confusion that may cause further delays.

I've tried to hire people to move the process along faster but so far, each time it has put me back a few days. So, to date, I've made every clock myself and intend on doing the same going forward. What I lose in time I gain in quality. I am taking my time to make time, so from my point of view it's all working out.

I am forever grateful for your patience and I'm highly aware every single day that the things you pledged for are long, long overdue. The only thing I can think of that would be worse than more waiting, would be to deliver something I'm not happy with. 

The most important thing to me is not that you receive the clocks rapidly but that you receive the clock that you entrusted me to create. Every time I make and pack a clock I am deeply satisfied with what will be delivered.


The thing that has held us up so much is that I was unable to work with the steel vendor I used in the past. Knowing I was going to use the same vendors when I launched the project gave me the confidence to set such an early delivery time. 

There are many reasons why I could not move forward with the original vendor, most of which I would not be comfortable listing in an open forum like this - but the most basic reason is that they were unable to manufacture with Stainless Steel without recreating all new tooling. 

The new manufacturer that we landed on thought it would be a simple job and we believed them, but they unfortunately underestimated both the complexity of the job and our dedication to quality. There is zero tolerance in these pieces as they are designed. That means there is no "play" in the way each part lines up. It's four pieces of steel that have to line up to within 0.25 mm and cannot be scratched in any way during the manufacturing process.

What you are about to see is a review of the samples from late April. They got a lot right, which I do not point out in the following images (e.g. the glass is perfect, the radial brushing is wonderful). 

My job here was to show them what they were doing wrong. It's almost entirely cosmetic at this point which is a great sign (Even though it seems like a mess)

WARNING: This is not easy to look at but it gives you some insight into why the steel and glass is taking so long. 

That said, this was sent over to the factory on May 4th and we had someone from RUX (the firm that is managing the steel and glass production) stay with the factory for a week to explain in person how to correct the mistakes. At the end of all these photos you can see the latest version. 





Crazy right?

Their excuse was that it was a "Sample" so they did not do the proper etching. The "Sample" we were expecting was a "Finished" version that we could approve at every level.

we moved backwards
we moved backwards



so frustrating
so frustrating




yeah right
yeah right


deep scratch
deep scratch


probably the hardest thing to take as this was supposed to be fixed by now. The screw needs to be flush with the rim metal so that when you run your finger across it, you can barely feel it.
probably the hardest thing to take as this was supposed to be fixed by now. The screw needs to be flush with the rim metal so that when you run your finger across it, you can barely feel it.



oh brother
oh brother



same as TODAY
same as TODAY



Here is the good news.

Last week we got this from the factory.

okay this looks very promising
okay this looks very promising


So here is the other thing that has taken forever. 

There was a shortage in the grade of stainless steel I wanted. All of the prior samples were made with a form of stainless that had enough iron in it to rust without a significant amount of protection.

The reason the photo above looks so good is that it's using the grade of stainless I wanted. Most important perhaps is that the higher grade of stainless comes with a protective blue film layer that allows the manufacturer to work with the steel without a much more reduced risk for scratching. Furthermore, this grade of stainless is many more times resistant to oxidation than the sample version we were seeing.

In so many ways the delays we've experienced, while deeply frustrating (squeezing water from a stone, pulling teeth etc), the reality is that each delay has made a better timepiece.

I'm forming a relationship with this team and process and need to be able to count on them for many years to come to deliver the highest quality possible. What is happening now is setting the standard. 

Tomorrow during a conference call with factory, I will find out when they expect to complete production. My fingers are crossed that it won't be too much longer. 

If you don't hear from me, it's because I'm making clocks and I don't have anything new to say. I even went back and forth on revealing all this stuff as I don't want you to form a relationship with the clock where every time you see it you think - wow, that was tough to make - I would rather it have the intended effect of revealing a new perspective on time and now and life. 

If you ever have any questions at all or want a personal update - email me

p.s. if this is all too much and you want to request a refund, I understand. You can always email me directly for that and I will issue a refund, no questions asked.

Scott Thrift


Assembly Process: Desk Clock
3 months ago – Mon, Apr 10, 2017 at 12:11:08 AM

Hello and thank you.

The best news is that the print was fully and finally approved, a week after my last update.

It looks extraordinary. I am so happy with it. 


Every time I see the print and place it on the clock face I am reminded that "this is what it looks like when you spend ten months getting the print quality right." Every time I look at it I feel a great sense of relief. The relief being a mixture of finally getting it right and the fact that the image itself is soothing to the eye. It has the quality of defocusing sight, to look without "looking." 

Duggal was thrilled to have me finally approve it of course. They provided an exceptional level of service. I've thanked them over and over for all the hard work and admitted that I've been asking them to print mist.

I had them print all 1000 5" prints first. 

They are done and at the studio.

They moved onto the 2000 11" prints this past week. 

The printing process only allows them to print 100 a day. It's actually four layers of UV prints. It's reverse printed with one layer, then a layer of white is added, then another layer of white. A final layer of the print itself seals in the richness and fog-like quality of the image. In addition to the time consumed with four prints in one, the printer has to be set at the slowest speed possible to make sure there are no distracting banding / lines.

With everything I need to complete the assembly of the first desk clock, I have begun to put them together with a great sense of joy. 

To show you what I'm doing every day, all day, I cut the process down into a video.



Desk Clock Assembly

1. Lock front piece into position. 

2. Scoring the face for maximum adhesion. 

3. Wiping off sawdust with wet cloth. 

4. Drying off dampness. 

5. Popping out center hole of print.

6. Wiping down print. 

7. Removing adhesion backing. 

8. Aligning print. 

9. Keeping alignment as print connects. 

10. Pressure activated adhesive bond.* 

11. Remove front piece. 

12. Place front piece face down. 

13. Prep new razor. 

14. Cut into film on adhesive side. 

15. Push down and turn to cut against edge. 

16. Remove excess print. 

17. Inspect edge quality. 

18. Lock front piece back into position. 

19. Use brass pin at angle to crush edge. 

20. Inspect edge quality / consistency 

21. Grab custom 24 Hour German movement. 

22. Grab and inspect straightness of small hand. 

23. Insert hand through back of front piece. 

24. Place movement into hand / front piece keyhole. 

25. Test movement with battery. 

26. Check for silent stepping movement of blue wheel. 

27. Place branded back piece into place. 

28. Insert brass screws into place. 

29. Tighten screws to create seamless connection point. 

30. Inspect full assembly. 

31. Insert brass pins. 

32. Confirm balance.

33. Move to Packaging Process

Can't do this yet as a semi-truck full of packaging is on its way across the US to NY.

*The adhesive quality of the print is pressure activated industrial grade 3M 467MP. It's rated to hold its bond without degradation between -40 and 400 degrees Fahrenheit!

Please forgive the brevity, gotta wrap this up and get back to the studio.

A smattering of finished clocks as I evolved the assembly process.

prepped for cutting
prepped for cutting

Building services are installing a window in my studio this week! Right on the other side of the stacks of clocks above. I'm so excited to have some natural light as I assemble going forward.

Thank you for your support and patience.

Scott Thrift

Zen and the Art of Timing
4 months ago – Sun, Mar 12, 2017 at 11:37:37 PM


On Friday, March 10th, I left NYC early to drive up to Pawling, NY to grab the next 500 bamboo clock units. It was snowing the entire time and it was mesmerizing. On my way back I stopped by Duggal on 23rd st to pick up what I hope will be the print, that I can finally approve. 

Come along, listen to what I'm listening to during the drive and watch me unwrap and react to the print.


These are pictures of the prints that I see for the first time, in the video above.



Compression through Kickstarter may compromise image quality.... trust me when I say that in person, it looks sensational. And it only took 10 months to get here!

The week before, they got so close but ultimately it was too pink. Here is a reference for that version.

pink should only be visible below the 6am/6pm line.
pink should only be visible below the 6am/6pm line.


First thing I notice when I open package. This will be fixed.
First thing I notice when I open package. This will be fixed.


Small guy is a bit flat - missing the same azure brilliance in the upper portion of the design. This will be fixed.
Small guy is a bit flat - missing the same azure brilliance in the upper portion of the design. This will be fixed.



In this video, nothing happens. 

If you've been following along, you'll notice it is the Winter Version of a video I posted back when this was all green and sunny.


Production Update

The 11" print is approved!

The glass has finally been approved!

The boxes (4000 boxes) have been made and are on their way here.

The steel rim finish and hole alignments have been approved.

The inner steel cup that fits each movement has been approved.

The steel battery back plate with embossed branding has been approved.

The cut out of each steel back has been approved.

The screw holes on the back of the steel are not aligned properly...


These are still samples, the full production will only happen when we have the final piece that will be replicated 2000 times. 

There is a small team of people working on this project and they are all well aware of the fact that the project is overdue. It's incredibly frustrating to specify something and see them not follow the instruction. 

We have solved dozens of problems and the screw hole misalignment will hopefully be the last. I bring this up because the first instinct is always to just fire the vendor and find someone else. However, that will be counterproductive as we would have to start all over again. So we have no choice but to stay the course, solve the problems and win.

so. close.
so. close.



All the bamboo clocks are moving along nicely and fitting together perfectly. One of the reasons I created the bamboo is to have a more elegant production and assembly process as compared to the steel and glass which has 17 parts. 

With the bamboo, I'm waiting on the prints to begin assembly, everything else I have. 

Custom Brass desk clock legs
Custom Brass desk clock legs



Back piece of desk clock shown with brass legs. The owner inserts the legs if you want it on a bookshelf or desk, otherwise it can be a mini-wall clock.
Back piece of desk clock shown with brass legs. The owner inserts the legs if you want it on a bookshelf or desk, otherwise it can be a mini-wall clock.



As I state in the video, shipping, is the last thing on my mind right now. There are simply too many things left to concentrate on before I can entertain the joy that will be shipping. 

I've set aside capital to cover all shipping costs but beyond that, the team and I are totally focused on making the clock fit together perfectly, look great and be able to stand the test of time. Shipping is the easy part. I have a fulfillment agency here in NY already lined up, who is just waiting on the delivery of inventory.

"Cool, so, when do I get my clock?"

I've already put my foot in my mouth regarding a delivery date twice on this project. I still get half a dozen emails a day from people asking when it will ship. I've resorted to saying, "soon" and the slightly more frustrated, "when they are done." 

I am making a work of art. I am making that work of art 4000 times over and each one must meet my demand for quality. 



takes time, 

as you, 

may have,


The fact is, I do not know exactly when they will ship and I cannot promise a date

That's the truth. 

All I can do is continue to update you on the progress and you will know as soon as I do when they are done and ready to ship. There is absolutely nothing I can do to make things go faster or more smoothly.

I have very little control over the steel and glass clocks and I have to have to have faith that the vendor will pull through. We've been incredibly demanding and they've fixed everything that we've honed in on so far. But yeah, it's embarrassing that they've made this misalignment mistake. 

Yet, in a way, the fact that it is a mistake means that we've been able to throw a total fit about it. This makes them pay close attention to that detail as well as all the others we've hit the ceiling over. So in a very real way, the mistake is actually a veiled form of progress. 

We will get it right.

Thank you for your support.

Thank you for your patience.

Scott Thrift

I know the main video is 11 minutes long but I address a lot of what's happening in the car. Also, I did not know that the frame was cutting off the top of my face. I really wish I had a camera person to help chronicle all the things that are happening every day. It's been all consuming and no one is more anxious and ready to get this project finished and shipped than I am.

The opposite of war isn't peace, it's creation.
5 months ago – Tue, Feb 14, 2017 at 11:12:06 PM


The following update is made for anyone who is curious about the iterative process of design as it relates to the creation of these timepieces. 

 Remember this glass test?



Here is the new Glass


With a new problem to solve!


One might take a look at the pictures above and think, 

"You fix one problem and create another."

While that is true, this is, in fact, incremental progress. The newest version of the glass will arrive this week and I'm 92% certain it will be the one we need. The beauty is that once the mold is approved, there will be little to no variation in the thousands of pieces of custom glass we are manufacturing.

"Why are you making new glass? I thought you had this all figured out already?"

A lot of the decisions over the past months have been made from the long-term perspective of future-proofing these objects.



As you may recall, I've stated that it's important to have safety glass as opposed to standard "shatter-prone" glass. Safety glass makes the clock safer in the home and much less likely to shatter in transit; an issue that happened on a large number of international orders. Having the opportunity to make so many clocks, again, made it possible to rethink a lot of the things that I was unhappy with in the first 3000 clocks.

Tempered "safety" Glass is great but it's also, on average, slightly thicker than the basic glass I used the first time around. 


So fixing the problem of shatter-prone glass has provoked an old problem. In a significant number of the clocks I made in the past, the hand would "catch" itself during the auto-set process. After popping the batteries in, the hand would get stuck every few seconds and then chug along. 

It was inelegant and something that always bothered me. 

Out of focus.
Out of focus.


The major factor creating this dragging effect is:

The hand is too close to the face. 

SOLUTION: We have now designed in a 2mm clearance between the face and the entire length of the hand.

Which creates another problem: 

The tip of the hand was now touching the glass.

SOLUTION: We are closing in on perfecting the glass to make room for the hand.

If you're following me here, we've instituted a 2mm clearance and introduced a thicker glass... the result is that the hand has been causing friction during trial runs.

This friction, between the tip of the hand and the inside of the glass, is why we have had to expand and stretch the glass in such subtle degrees. To completely make way for the tip of the hand, the center needs to be raised. However, we have to keep in mind that the convex shape must match the angle of the stainless steel rim perfectly.

The last round of 1000 clocks I produced in 2015, had the near fatal flaw of the rim and the glass not lining up. It was a batch that was riddled with tolerance issues and complications from several vendors who underperformed. 


The result was that each clock had to be fitted with pieces of sticky foam, hidden under the rim, during assembly, so that the glass would stay in place and not knock around in transit, in customers hands or on the wall.

Hidden behind the rim
Hidden behind the rim


Embarrassing and necessary.
Embarrassing and necessary.


Putting eight tiny pieces of square foam to hold the glass together on every clock build, was agonizing and is absolutely not sustainable. Don't worry, I'm not making the clocks in my apartment anymore!



Eight foam stickers to hold the glass in place.
Eight foam stickers to hold the glass in place.


Here I am in December 2015, peeling stickers with tweezers.
Here I am in December 2015, peeling stickers with tweezers.

I'm explaining this so you see how crucial it is that the glass is able to clear the raised hand, while at the same time fitting into the angle of the "capture rim" perfectly. 

Rim schematic
Rim schematic




Detail overlay
Detail overlay


Without these things lining up, the clock will not feel "solid" and "complete".

Those are two words that are hard to describe but have everything to do with your reaction as you hold the clock in your hands. If things are shaky and ill-fitting, then your response is likely to be one that dismisses the object as having a lower value. The reality behind that response is that the design was rushed and not well thought out and I'm not letting that happen.


When the hands come out of the injection mold, they are shiny to a degree of distraction.

May not look like much here but in person, the shine translates to low value.
May not look like much here but in person, the shine translates to low value.



So I make sure that I remove this glinting distraction in favor of a more subtle texture. 

First: I shuffle through all of them one at a time, tossing any that have irreversible bending issues. One out of 22 is the latest count of defective pieces.

Second: I lay them into boards that allow me to coat the long part of the hand with a matte finish that adheres to the plastic, removing the shine and protecting them from any chance of long-term yellowing.


Shine removal process
Shine removal process


Goodbye shine
Goodbye shine

Why are you making the hand out of plastic in the first place? Was that your first choice?

Actually, my first choice for the material of the hand was a shard of crystal.

Me, before puberty set in.
Me, before puberty set in.


I wanted crystal because I imagined how cool it would look to have light scatter in a prism effect across the face of the clock.


I went through the process of finding someone who could make the thin hand out of crystal and the lowest quote I found was $1,320.00 for each hand. A glass hand was my second choice and that was approx $850.00 per piece. With both of these versions, there was a very long wait time to get them made and an extremely high potential for breakage. Besides, of course, the fact that the clock would have to be around $4,800.00 retail.

We then looked into metal, but the way the hand is designed (where the hub of the hand sits beneath the clock face) presented a series of challenges with tolerances. We were told it by a handful of vendors that the tolerances and thinness of the hand design were not conducive to metal. I also decided on white and white metal would have to be steel that was powder coated. Powder coating anything leaves a layer of buildup that is unpredictable and would potentially cause friction during operation and or "chipping" during assembly. 

So we went with plastic made here in the USA. Plastic is able to hold so many forms but one of the few drawbacks is that it comes out shiny from the injection mold. When I spray the matte finish on the hand, I have to make sure to not hit the hub of the hand. 

Illustration of the clock hand hub.
Illustration of the clock hand hub.

Any residue from the matte, may build up and again, cause friction over time between the back of the clock face (which is metal) and the hub of the clock hand.

When it's not sprayed with matte finish, plastic is super smooth and almost guarantees no issues from long-term friction, between the hub and the back of the clock face.



Yesterday, I drove upstate to grab the first delivery of bamboo!





 Last night I moved the first stage of product into the assembly chamber!



After I organized the place last night, I put up TODAY.


In conclusion, like anything worthwhile, designing something special takes time, patience and persistence. Thank you so much for hanging in there with me. 

Unfortunately, I've lost a large number of backers by offering that refund and I still get three or four emails a day from backers who want to know where their clock is. I'm really doing everything I can, besides simply delivering something that isn't finished.

However, if you ordered the clock for a special occasion and would like me to make a personalized video for someone, send me an email to and I will get to it. 

So far I've made over 50 different video gift cards and I am happy to make more, just let me know who it is for and give me some lead time to make it happen.

A screen shot of some of the videos: I introduce myself, explain why they are watching the video, what the clock is and why it takes time before it can give you time.




Thanks for being such a critical part of this journey.

In time,

Scott Thrift


Both ThePresent and Today are now available at their actual price.